Carshalton-Craft Business LG Television Set

LG Television Set

It wasn’t too long ago when a digital sign consisted of a TV set and a VHS deck or DVD player. In what seems like a flash, tube TVs are passé, and VHS cassette players are beginning to look a little like antiques.

Driven largely by the overwhelming popularity of HDTV in America (recent research from Leichtman Research Group finds high-def sets are now in two-thirds of U.S. homes), flat panel displays are achieving ubiquity. Along the way, they transformed the look and appeal of digital signage.

As striking as that change has been, cbs on android tv appear to be on track to see an equally dramatic change over the next few years, once again driven by the consumer television set. At the recently concluded 2012 International CES in Las Vegas, several television vendors rolled out their vision of what a “smart” TV should look like.

Among them were Samsung, LG, Sony and Lenovo, each with their own versions of smart TVs. Google already has taken a run at this market, and Apple is long rumored to be working on its own smart TV with a consumer interface similar to its Siri personal assistant for the iPhone 4S that would let owners control their TV with their voice. Samsung, too, reportedly is at work on adding voice and motion control to new televisions.

For the  industry, these new smart TVs will open doors to greater possibilities for digital sign-based interactivity and further reshape consumer expectations. How long will it be before we see digital signs that allow a hotel guest not only search a list of available restaurants from a digital sign in the lobby but also make reservations simply by speaking to the screen?

Beyond voice interaction with smart TVs, what other benefits might this new generation of televisions bring to digital signage interactivity? Perhaps, these TVs will lead to easier syncing with personal smart phones and tablets offering the public interactive takeaways from the sign. Or, they might make it possible to migrate the digital signage experience from outside the home into the living room -sort of an offshoot of the TV Everywhere concept being promoted these days by pay TV operators, such as cable TV companies.